Online shopping has been increasing over the last few years, driven even more by the quarantine period, when establishments had to close, and e-commerce was the way to weather the crisis. This demonstrates the importance of a brand's presence email list usa on online channels and the possibility of online shopping through landing pages or chatbots, for example.
"However, one factor that may go unnoticed at this time is the importance of telemarketing for the level of quality of the service provided. Even with purchases made entirely online, some services continue to be essential, such as SAC (Customer Service), which works in conjunction with other tools to offer a good customer experience. Nowadays, to delight and retain a customer, it is necessary to go far beyond the simple act of purchase. By offering quality after-sales service to the brand's customers, the chances of loyalty increase, since the problem-solving rate increases. Furthermore, while dissatisfied customers can negatively affect the brand's reputation, on the other hand, delighted customers can become promoters of the company by sharing their experiences and reviews, thus directly influencing the conversion rates of generated leads.