Increased hit rate The average B2B conversion rate from cold calls to uk b2b email database appointments are roughly 0.3 percent. Typically Leadfeeder customers report a 4x better hit rate compared to contacting cold leads (e.g. from a company database) by contacting companies who’ve shown an interest on their website. Imagine how much this could increase if your salespeople aren’t blindly calling through “dumb” lead lists bought from some out-of-date company database.
Time saved by marketing The sales industry is becoming more intelligent and salespeople want more autonomy to qualify leads. SaaS tools like Leadfeeder put power in the hands of sales — and reduce time spent by marketing. Our CRO Jaakko Paalanen said it best in this article on analytics-based sales.: “It is important that sales and marketing work closely together, but it’s not efficient if they keep requiring each other’s time.
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