Customer acquisition and retention are essential for SaaS companies running subscription models. Successful marketing strategies are essential for SaaS companies as competition grows at a rapid pace.
A study shows that the global cloud computing market is expected to reach $1 trillion by 2024. With that huge amount, the competition can be expected to get tough.
Therefore, you need a SaaS marketing strategy that sets kuwait phone number search apart from the competition and helps you gain greater market share through lead generation.
With that in mind, we present you seven proven SaaS marketing strategies from around the world that will help you with lead generation and customer retention .
Let's get started:
Integrate automated payments
In today’s digital world, SaaS companies cannot afford to miss out on the opportunities offered by subscription-based payment models. Over 62% of the US population has subscribed to at least one streaming service.
Consumers are willing to subscribe for monthly access to goods and services because of the ease of automated payments that require just a few clicks. However, to incorporate automated payments, SaaS companies need to introduce products or services that keep customers coming back for more.
If SaaS companies can successfully integrate automated payments, it will help convert leads and collect payments for monthly subscriptions. Other benefits include time savings, improved cash flow, and a better customer experience.
Another important consideration for SaaS companies integrating automated payments is involuntary churn . According to Hiroki Takeuchi , 30% of their total churn rate is due to involuntary or passive churn.
Unintentional cancellation occurs when a subscription ends unintentionally. However, with automated payments, you can avoid this and increase lead generation.
Turn your customers into fans
Another big trend in SaaS marketing is turning your customers into fans by adopting a strategy that focuses on customer relationships and connecting with them on an emotional level.
Microsoft has done this by partnering with popular artists and brands to create an immersive experience for customers. This form of marketing is called “experiential marketing” and it integrates culture with business.
Jeff Hansen , leader of Microsoft's Brand Studio, says that,
"Experiential marketing is hugely important as it is becoming increasingly difficult to reach customers with traditional marketing."
To convert their potential customers through experiential marketing, businesses must understand the importance of word of mouth and how to communicate with different customers on different levels.
With storytelling and experiential marketing, SaaS companies can turn customers into fans and also add authenticity to their brands. Celebrity partnerships and endorsements offer an excellent opportunity to tell stories and showcase products in different lights.
A great example of how to turn your customers into fans is the Infiniti Retail Group Q60. Youtube video Featuring Kit Harrington aka Jon Snow from Game of Thrones.
Develop amazing content
Content marketing is one of the best marketing strategies for lead marketing. With high-quality content on your online platforms, you can attract more visitors to your website.
According to Semrush , 84% of businesses have a content marketing strategy. Content marketing is better for lead generation because it offers customers valuable information that traditional ads don’t offer.
Some of the most common forms of content include:
Articles
Infographic (Infographic)
Podcasts
Guides and e-books.
Youtube Videos
Toyota is a great example of how companies can use YouTube videos to engage customers and provide them with useful information in an interactive way.
They even released their rap music video because their Sienna minivan called “Swagger Wagon” became so famous and had 1.7 million views at the time of writing this article.