Examples of Successful Account-Based Marketing Campaigns
Here are some great examples of ABM campaigns that delivered results f usa mobile db or a number of companies.
Compensation software and data company PayScale wanted to grow its account-based marketing program and measure its impact.
The first thing to do was to identify target accounts and personas. The sales and marketing teams had previously set up campaigns that drove new traffic from target accounts but they wanted to target the right personas at those accounts.
Using
machine learning, they connected up Salesforce data and identified personas. These were then targeted with tailored ads for their most successful content, the annual Compensation Best Practices Report.
Payscale Compensation Best Practices Report
The result? Within seven months, PayScale increased traffic from their target accounts by 500 percent and decreased the time to close for active opportunities by nearly half.