In the technology sector, where the market for quality professionals is increasingly competitive and scarce, it is up to HR managers to find efficient ways to find, hire and retain the best talent. Inbound Recruiting has emerged to respond to these challenges, applying digital marketing techniques to the reality of recruitment.
The right people to grow your business
In short, Inbound Recruiting is a recruitment method that applies Inbound Marketing techniques and best practices to the recruitment and acquisition processes.
Inbound Recruiting aims to attract and retain potential candidates, using strategies that are well-known in the marketing world. To achieve this, Inbound Recruiting relies on content production, with the aim of increasing brand recognition as an employer (employer branding).
Find out why Inbound Recruiting is on the rise!
Inbound Marketing has revolutionized the way companies approach potential and current customers. Following the same successful formula, Inbound Recruiting is also changing the way recruiters and companies search for and attract new employees.
Increasingly, the recruitment process begins before professionals are even looking for a job opportunity. When they are in the “Learning and Discovery” phase, your company should provide them with relevant content that positions the IT company as a top employer.
Similar to what happens with the marketing funnel and germany business mailing list customer journey, here is how the Inbound Recruiting process works:
1. We start with attraction , the idea is to attract the candidate by publishing content that values the hiring company, associating the profile and qualifications of a professional with the potential to be hired by the organization.
2. The second step is conversion . By publishing offers through landing pages, CTAs and thank you pages, candidates are transformed into leads.
3. Thirdly, we create a relationship with candidates (leads) through online engagement with rich content. At this stage, we seek to conduct job interviews with qualified candidates.
4. In the fourth stage, we have the sale , which, in the case of Inbound Recruiting, will be the hiring of a high-level professional, that is, true talents!
5. Finally, in the final stage of the process we have loyalty , which consists of welcoming new employees. The procedures, processes and benefits that will help to engage and retain the now company employee.