It looks something like this: ROI = (Revenue from Organic Search – Cost of SEO) / Cost of SEO That doesn't give you the whole picture, though. You might use Google's Goals or track organic traffic usa consumer email database increases to see how your SEO efforts are paying off. But what about that less direct ROI like higher quality leads or how that perfectly optimized piece of content is driving leads? A little more complex to track, but a pretty effective way to show what SEO is doing.
The truth is, using Google Analytics isn't giving you the whole story. Even your lead generation tools might not provide all the data you need to show the impact of SEO efforts. Because Leadfeeder helps you identify website traffic, you can better track the number and quality of leads from your SEO efforts. Track organic traffic and turn them into leads Yes, you know how to track organic traffic already.