3.
Digital marketing can be a fickle activity, and what works for one marketer russian email address may not always work for another.
Early in the budgeting process, your company should have established key performance indicators (KPIs), and by testing across several channels and comparing performance against your KPIs, you'll get a better sense of what is working and what isn't. You may find that you're getting a noticeably higher conversion rate on one channel over others or your cost per conversion (CPC) is quite a bit lower or higher on one channel.
Testing across multiple channels allows you to capitalize on opportunities and avoid areas where you're not getting worthwhile results. At this point, you
can optimize your digital marketing budget by focusing on those channels that are providing the highest return on investment (ROI). In all likelihood, the 80/20 rule can be applied or possibly even 90/10 depending on your industry.
4. Cross-Channel Remarketing
Remarketing is easy to let slide, but also one that can provide a good return for minimal