Search Analytics
With the Google Search Console search analytics report , the first thing you'll be able to manage is the data regarding how frequently your site is included in search results.
Which means you'll be able to see first-hand what terms your target audience uses to consume content.
This only means one thing: you will be able to create content tailored to what users are searching for.
Additionally, you will learn how to structure your information to include relevant keywords in your niche.
If you have an online store, it will help you find out what products your potential customers want to buy .
You can also find out which pages get the most clicks and which ones have a low click-through rate.
In the report, you'll be able to see a count of the number of clicks each of your pages has received. You'll also be able to interpret the data that has been recorded over the past month.
In the metrics offered by Google Search Console you will be able to see:
Clicks: Count of Google results pages that have led to your website.
Impressions: Number of links that the user has seen from Google results. Even when they don't have to scroll down to see your link.
CTR: It is the result of dividing the number of clicks by the impressions.
Position: If your website provides 3 results and they are located in positions 2, 4 and 6, Google Search Console takes the one in 1st position. If a second search, your website again returns 3 results, for example positions 3, 5 and 9, 2 + 3 would be added and divided by 2, the result would be 2.5. Then the result would be the average position of the first result that the first search returned.
Links to your site and internal links
Links to your site tells you how many links you have to your website. In the report you can see details about which websites are linking to your website.
You will also be able to see which of your pages have the most links. It will also show you the link text or, in other words, the Anchor Text. The report tells you on what date that link was made.
Now, regarding the report you can download about internal links, it's almost the same.
The number of links pointing to any of your pages is a significant piece of data for Google. This helps it rank the most important content .
With the report, you can easily find out what type of content, product or service attracts your audience. This way, you can create a website designed for your target audience , with the content they like the most.
Manual actions
Google Search Console manual actions refer to the times when someone finds spam content on your website. Google usually has tools to find spam content, which reduces the number of pages with these characteristics.
In some cases, they rely on people to do this work manually. So, the recommendation is that when you register your page in Google Search Console, you review the manual actions. This will help you determine which pages contain spam.
I invite you to watch the following video, so you can learn about the cases in which Google canada mobile number permanently eliminates spam.
The video is in English, if you wish you can activate the subtitles to better understand the content.
Google search results cannot be the same for a user in Spain as for one in Argentina. This will vary according to a series of principles.
One of them may be affected by the settings you make in Google Search Console.
This setup is perfect for websites that have generic domains. It is also perfect for those who want to highlight their website in a specific country or region.
The same applies to websites that have a broad segmentation but want to reach the audience of a specific country.
To set it up, you don't need a mega tutorial. You just need to go to the Google Search Console dashboard, click on traffic. Then click on international targeting.