We have put together 5 tips that will change the way you invest in radio! Providing more creativity and return on investment in this media.
5 Tips for Creativity in Your Radio Ad
1- Ask yourself: what does your lead listen to on the radio?
Radio is consumed by thousands of Brazilians every day, and the habit of listening to the radio is only increasing. The Kantar Ibope study shows that 83% of the population in metropolitan areas listen to the radio, an increase of 3 percentage points compared to last year.
But what does this person, who is a potential customer philippines phone lookup listen to on the radio? Do they listen to music more? Or are they more interested in the news? And what's more, are they listening via the antenna or the web?
All of these questions will give us a direction so that we can work on this communication. For example, if your lead listens to more news on the radio, the tone of your ad should be more objective. If your lead listens to more music programming, how about investing in a jingle for your company?
2- Investing in radio is cheap!
Of all the traditional media, radio is the medium that is most instantaneous and has the lowest cost. In line with the tip above, testing is easy and more than necessary! Therefore, just as you would advertise on Google or Facebook, the same goes for radio! So don't worry about juggling several ideas, make the most of them and test them!
3- The radio exists to be listened to!
This is the most important tip about your radio ad. Radio exists as a medium that reproduces sounds, whether it’s music or a conversation… although there are still ways to consume radio visually (through a YouTube broadcast like Jovem Pan or CNN), the mainstay of radio is audio.
Now I ask you, what kind of experience does your ad bring to the listener? What sounds will grab the attention of your potential customer? Is your text really captivating enough to get this person to learn about your company and your product? Does your spot have the sound quality to play on their devices? After they listen to your ad, what kind of action do you want them to take?