Click Through Rate (CTR): Allows you to know in proportion, the audience that has clicked on your emails.
It is one of the most important KPIs to measure the success of a Newsletter campaign, because it indicates whether the message sent is relevant or not for the audience.
Open Rate : One of the basic KPIs to closely monitor the progress of your Newsletter-based campaign.
It is calculated by dividing the number of subscribers who opened the email by the vietnam telegram number of subscribers who received it, the result is multiplied by 100.
A campaign with a 20% opening rate for its newsletter is considered successful. If, on the other hand, your percentage has been low, it is time to rethink the method for offering content using this technique. It is worth evaluating the time, the subject of the email, and even the content.
List Growth Rate : You can see how quickly your contact list has grown.
The way to calculate it is by subtracting the opt-outs and hard bounces, then dividing the number obtained by the number on the actual list.
There are more metrics that can help you know the success or failure of your Newsletter , but these are the most important.
With the data obtained through these KPIs, you can make the changes you think are correct to improve your campaign.
Conclusion
Despite the rise of social media, newsletters are still in excellent health as a channel for business communication, dissemination and advertising.
Thanks to their versatility, they have become one of the most important elements of many communication strategies and provide great benefits:
Emails are remembered more and kept longer. They have a much longer life cycle than social media.
You don't need to invest too much to get them up and running, and you can leverage your blog content to increase traffic organically.
They generate a high conversion rate compared to social networks.
Design a newsletter campaign with relevant material and you will start to see results in the short term. Remember that quality content and segmentation are the key factors for any successful newsletter.