Marketing Automation Trends in 2019 Chart
January is the month when all the trends, news, updates and changes are filipina whatsapp put on the table. And in the world of email marketing and landing pages, there is one topic that deserves to be discussed in depth: Marketing Automation trends in 2019.
Today's most professional marketers create their own segmentation of your database and, in addition, they know the interests of each user and follow them through cookies and retargeting , there will be no room for error.
TABLE OF CONTENTS
8.- Find ways to get your customers back
9.- It is essential that you try each piece
8.- Find ways to get your customers back
Marketing Automation Trends in 2019 retention
Continuing with Marketing Automation trends in 2019, there is a movement that you can never miss. It is about retaining your customers through Email Marketing and Marketing Automation. And for this, there are several techniques that you can apply in your strategies.
One of them is post-purchase emails. This way you will ensure that after the conversion, that customer will want to come back to your business for more and not forget about you. In addition, the data supports the need to retain customers post-purchase:
It will cost you between 5 and 25 times more to acquire a new customer than to retain one .
Increasing retention rates by just 5% could help you increase profits by 25%-95%.
However, only 18% of companies focus on customer retention once they have made a purchase. That is why one of the main Marketing Automation trends in 2019 is focused precisely on using automation and transactional emails to achieve this.
9.- It is essential that you try each piece
Marketing Automation Trends in 2019 test
A/B testing remains a hot topic in Marketing Automation trends for 2019, as it is one of the most important steps any marketing manager must take before launching the final product.
That’s why you need to make sure testing and retesting are part of your routine. Try out multiple versions of your emails to see which one gets the highest conversions. Sometimes conversions are so easy to get by simply rewriting a few lines, skipping a paragraph, or moving an image higher up in the email.
All in all, Marketing Automation trends for 2019 are a must in your strategies. However, if you still don't know how to implement each new feature, at MDirector we can help you.
Start by trying out MDirector's email marketing platform . You can manage all your marketing resources from a single digital space . And with the support of tools that allow the automation of email and SMS marketing processes.