Your Marketing Checklist
Posted: Sun Dec 22, 2024 6:46 am
A blog called The Buy Guide came to the rescue. Stanley was originally marketing their tumblers to the same people who bought other adventure and camping gear. However, the Buy Guide argued that there russia phone number was an entire audience Stanley was missing in their marketing. It was moms and other women in the workforce who needed a large, portable drink that would view the Quencher cups as more of an accessory than a piece of gear.
Stanley redesigned their website, marketing and expanded their color palette to appeal to this segment of their audience. Sure, there are other popular water bottles that are very similar, but it’s the story that sets it apart. The story is, when you buy a Stanley Quencher, you are buying wellness, exclusivity, belonging, and an accessory that makes a statement about who you are. Once Stanley told the right story to the right people, sales skyrocketed!
That was an example about water bottles, but the same principle applies to any business—even hearing healthcare practices!
When patients purchase a hearing aid from you, what are they really buying? It’s more than just a piece of technology. It is your expertise, a better lifestyle, better health, excellent customer service, customized programming, someone to listen to them and understand them. Everything from your marketing to your waiting room to your follow-up care helps you tell this story.
So you know what your story is, but how do you tell it? A lot of different ways! There are so many opportunities along the patient journey to tell your story. You might be trying to reach a patient in the awareness category who hasn’t even considered how hearing health impacts their life. You might be reaching a current customer in need of an upgrade. There is no one way to reach these customers. The key is to have a variety of marketing strategies in place so that no matter where a patient is on their journey to hearing care, your practice is front and center.
Here is a basic checklist that covers the fundamentals of a great marketing strategy:
An SEO optimized website backed by paid media
Updated listings on Google and industry directories like Healthy Hearing
Stanley redesigned their website, marketing and expanded their color palette to appeal to this segment of their audience. Sure, there are other popular water bottles that are very similar, but it’s the story that sets it apart. The story is, when you buy a Stanley Quencher, you are buying wellness, exclusivity, belonging, and an accessory that makes a statement about who you are. Once Stanley told the right story to the right people, sales skyrocketed!
That was an example about water bottles, but the same principle applies to any business—even hearing healthcare practices!
When patients purchase a hearing aid from you, what are they really buying? It’s more than just a piece of technology. It is your expertise, a better lifestyle, better health, excellent customer service, customized programming, someone to listen to them and understand them. Everything from your marketing to your waiting room to your follow-up care helps you tell this story.
So you know what your story is, but how do you tell it? A lot of different ways! There are so many opportunities along the patient journey to tell your story. You might be trying to reach a patient in the awareness category who hasn’t even considered how hearing health impacts their life. You might be reaching a current customer in need of an upgrade. There is no one way to reach these customers. The key is to have a variety of marketing strategies in place so that no matter where a patient is on their journey to hearing care, your practice is front and center.
Here is a basic checklist that covers the fundamentals of a great marketing strategy:
An SEO optimized website backed by paid media
Updated listings on Google and industry directories like Healthy Hearing