Used for marketing strategies for over 10 years, social networks have gone from being simple communication channels to becoming important sales drivers in all segments. Proof of this is that social media statistics continue to grow year after year: more people are using them and more brands are using them.
To learn more details, during the Marketing and Sales Panorama 2024 , carried out by RD Station, we spoke with those who are directly involved in this work on a daily basis. The survey was carried out with more than 3,311 Marketing and Sales professionals in Brazil and showed important numbers.
So, here you will see the results and also a list with 95 email list uk media statistics . If you are looking for social media trends, these numbers will serve as a reference to plan your actions!
RD Station's Marketing and Sales Panorama reveals social media statistics to plan for 2025
Of course, there is a lot of information on the market that helps you understand the social media landscape today. But there is nothing better than listening to professionals like you, who deal with the challenges of Digital Marketing performance here in Brazil on a daily basis, to get a closer look at how brands use social media.
Therefore, we conducted a survey with more than 3,311 Marketing and Sales professionals and our objective was, among others:
Knowing whether the use of social networks is really part of the companies' Marketing strategy;
Find out which resources are considered the most relevant for Social Media Marketing strategies today.
We will now reveal 4 social media statistics that will not only help you understand the current picture of how brands use social media, but will also be the basis for your social media planning for 2025 , indicating the points where you need to pay more attention when investing in tools, solutions and advertising.
1. 81% said they use social media in their marketing strategy
Do you still have any doubts that you can no longer stop using social media in your Digital Marketing strategy? Although this number has dropped slightly compared to 2022, in 2023, social media activity is the main strategy used by Marketing professionals.
most explored strategies in marketing
And why invest in the brand’s presence on the internet?
Investing in a brand’s online presence is essential in today’s market, where most consumers search for information and solutions online before making purchasing decisions. Thus, a well-positioned brand on the internet not only increases its visibility, but also builds credibility and trust with the public.
In this sense, being present on social media and investing in relevant content creates a direct connection with the consumer, facilitating the communication process and personalizing the experience.
This means that doing Marketing today without taking into account brand profiles within different platforms is a very outdated way of thinking.
When considering consumer behavior, each audience uses different social networks at different times of the day. Therefore, to connect with them, you need to know what type of content interests them, who is the potential buyer of your services or products, and which age group is most accessible to sell to.
These are just some of the many questions that may arise. Other more specific ones that I can highlight are:
How many active users are there currently on each social network?
What is the audience profile of each network?
How much time do users spend browsing the networks every day?
What are the reasons that make users use social networks?
How do users search for products and services today?
We'll answer several of these questions here with key social media statistics .