your pillar page

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Example of manual SERP inspection. Example of TF-IDF content analysis. Once you understand which of your content performs best and which content Google and other search engines prefer to rank highly for your target keyword, you can start piecing together a plan for your pillar page. A note about internal linking Before we dive into the how-to portion of this piece, we should also acknowledge the importance of internal linking to this whole process. And I’m not just talking about throwing in a link to a related product/service at the end of the page and calling it a day.


The internal linking structure of is literally the glue that holds the whole thing together. It helps readers easily navigate to related resources to continue learning from your brand. And it helps search engines understand the relationship between your pillar page content and the additional content you’re highlighting on the page. But when it comes to internal linking, there is such a thing as too much of a good thing. Including too many internal links throughout your content can cause a frustrating user experience or look spammy, so use caution and make sure the only internal linking you do on the page is extremely relevant to the parent topic.



If you’re unsure whether or not you’ve got too many internal links on the page, you can run it through Moz’s On-Page Grader tool, which automatically counts the number of links on your page and flags if you’ve got too many. Tip: Keep in mind that this tool will count ALL links found on the page, including those in your main navigation and footer, so the “Too Many Links”