Marketing Automation and lead generation re-engagement
Posted: Sun Dec 22, 2024 6:32 am
Marketing Automation makes communication with your customers much more direct and segmented. This way, you can automatically detect the leads that are most prepared to receive commercial offers and try to direct them to purchase. Thanks to marketing automation, the right email and content are delivered to the right user at the right time .
5.- You will generate more efficient engagement
It's a fact that automation is beneficial when it comes to driving engagement with users. indonesia phone number details But what happens when they don't engage and instead disappear? What happens when they lose interest? In fact, marketing automation strategies can help you win them back.
According to Kissmetrics, 60% of an email list is made up of customers who never engage. But it also highlights that segmented email marketing campaigns enjoy the highest open rates (14.32%) compared to non-segmented ones. And this is where you need to pay special attention.
Over 75% of email revenue is generated through automated campaigns. And by responding to specific needs and situations like abandoned shopping carts or re-engagement emails, you can re-engage users in your database.
6.- It will help you with lead capture
Without a marketing automation system, most of the users who come to your website could leave immediately, leaving you without knowing who they are. Marketing Automation and lead generation gives you the possibility of placing specific forms and landing pages. This way, you can collect the data you deem appropriate from your potential clients, segment them, and save them in your database for future automated communications. In fact, from then on, follow-up is easier and more effective.
In this sense, there are still few Email Marketing and Marketing Automation platforms that allow you to integrate work across different channels. But there are already some solutions such as MDirector, an Email Marketing and Marketing Automation platform that allows you to unify your email, SMS, landing pages, social media and retargeting strategy in a single space .
5.- You will generate more efficient engagement
It's a fact that automation is beneficial when it comes to driving engagement with users. indonesia phone number details But what happens when they don't engage and instead disappear? What happens when they lose interest? In fact, marketing automation strategies can help you win them back.
According to Kissmetrics, 60% of an email list is made up of customers who never engage. But it also highlights that segmented email marketing campaigns enjoy the highest open rates (14.32%) compared to non-segmented ones. And this is where you need to pay special attention.
Over 75% of email revenue is generated through automated campaigns. And by responding to specific needs and situations like abandoned shopping carts or re-engagement emails, you can re-engage users in your database.
6.- It will help you with lead capture
Without a marketing automation system, most of the users who come to your website could leave immediately, leaving you without knowing who they are. Marketing Automation and lead generation gives you the possibility of placing specific forms and landing pages. This way, you can collect the data you deem appropriate from your potential clients, segment them, and save them in your database for future automated communications. In fact, from then on, follow-up is easier and more effective.
In this sense, there are still few Email Marketing and Marketing Automation platforms that allow you to integrate work across different channels. But there are already some solutions such as MDirector, an Email Marketing and Marketing Automation platform that allows you to unify your email, SMS, landing pages, social media and retargeting strategy in a single space .