Luckily, this is not the case with email. If you use email to communicate with your audience, you can be 100% sure that at least your audience will get it. Depending on your niche, the email open rate may vary, but it can be as high as 36.15%, which is great considering the average email open rate for all industries is 22.15% (GetResponse). And when they see your email, they can always refer back to it in their inbox.
2 – Instagram email addresses are valuable
Your followers on Instagram have already shown their interest in your business by clicking the "Follow" button, right? Therefore, they may also be interested in hearing more from you.
The beauty of Instagram is that it has one of the highest japan email list engagement rates among social media, so if you interact well with your followers, there is a higher chance that they will accept your offer to subscribe to the email list.
If there are over a billion active monthly users on Instagram, most of whom are engaged, why not invite them to your email list?
3 – Emails that are worth every penny!
Did you know that for every dollar you spend on email marketing, you can expect an average return of $1? Isn't it just incredible?
Photo credit: DMA, 2019
Credit: DM, 2019
On the other hand, sending bulk emails is not that expensive. For example, you can send 2,000 emails daily from your Gmail. But if that is not enough for you, try using bulk email services.
4 – Everyone uses email
In this digital world, it's pretty rare to find someone who doesn't use email. Well, maybe except for grandmas. People may prefer social media over others, but they all use email. Moreover, it doesn't matter what email service they use; you can contact them all.
What if this post contains something important about your brand and you want all your followers to see it?
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