What is Growth Driven Design (GDD)?
Posted: Sun Dec 22, 2024 6:29 am
Unlike the traditional digital planning and development model, the Growth Driven Design (GDD) concept allows your company to have a faster, simpler, more dynamic and frequently optimized website based on business results.
The goal is to deliver the best performance at all times at a very competitive cost, reducing risks, delays and investments without return.
GDD websites are intelligent, delivering personalized design and content according to the contact profile of the base (prospect, leads and customer), access source or region, providing the best experience and the best result in relation to business generation.
>> Growth Driven Design: Your Website is Dead!
See below the graph that explains the impact of a taiwan telephone number made in GDD compared to the traditional design model.
21_02_16_GDD_4.png
The methodology foresees the delivery of a first version in a few weeks, launch, data analysis and implementation of small monthly improvement and optimization cycles, always in accordance with user behavior and not only driven by the company's needs.
From then on, the following routine follows: analysis, planning, execution, optimization. Errors are corrected, pages are improved, content or design are changed. Always focusing on the audience and metrics that really matter in Inbound Marketing strategies. And each time this cycle is completed, the entire digital platform evolves. It is a constant.
See the comparison table between the traditional model and the GDD:
Growth Driven Design Traditional model
Quick launch Months of development
Real results Hypotheses and guesses
Continuous improvement Lag and full exchange
Low implementation cost Expensive projects
The model allows the website to continually evolve according to the audience's behavior and attraction, conversion and sales results, increasingly becoming the company's main salesperson, especially when combined with other strategies, such as inbound and marketing and sales automation .
The goal is to deliver the best performance at all times at a very competitive cost, reducing risks, delays and investments without return.
GDD websites are intelligent, delivering personalized design and content according to the contact profile of the base (prospect, leads and customer), access source or region, providing the best experience and the best result in relation to business generation.
>> Growth Driven Design: Your Website is Dead!
See below the graph that explains the impact of a taiwan telephone number made in GDD compared to the traditional design model.
21_02_16_GDD_4.png
The methodology foresees the delivery of a first version in a few weeks, launch, data analysis and implementation of small monthly improvement and optimization cycles, always in accordance with user behavior and not only driven by the company's needs.
From then on, the following routine follows: analysis, planning, execution, optimization. Errors are corrected, pages are improved, content or design are changed. Always focusing on the audience and metrics that really matter in Inbound Marketing strategies. And each time this cycle is completed, the entire digital platform evolves. It is a constant.
See the comparison table between the traditional model and the GDD:
Growth Driven Design Traditional model
Quick launch Months of development
Real results Hypotheses and guesses
Continuous improvement Lag and full exchange
Low implementation cost Expensive projects
The model allows the website to continually evolve according to the audience's behavior and attraction, conversion and sales results, increasingly becoming the company's main salesperson, especially when combined with other strategies, such as inbound and marketing and sales automation .