Nowadays, protecting your brand and your company's reputation is of fundamental importance: The brand is the most valuable asset for a company and requires complete and continuous protection services.
Protecting your brand online has become of paramount importance to businesses in all industries to ensure their continued success well into the future. The consequences of trademark misuse , fraud, and misrepresentation can be disastrous for your business reputation and customer relationships.
Protecting your brand online means first of all keeping its use under control, defending it from any india phone number list unauthorized or illicit uses by other parties.
Both actual counterfeiting and illicit practices that can damage the brand and the commercial activity connected to it can easily occur online. This causes significant damage to the company in the face of lost revenue and the risk of confusion generated in the user that can generate significant reputational damage.
Online protection of your brand must, therefore, be a central part of your brand's activity, from the very beginning of your business and with a view to its future growth.
Tips for protecting your brand online
What can a company do to protect its brand online?
What strategies should it implement?
Here are some brand protection actions to protect your brand from the dangers of the web.
-Choose your main domain carefully
The domain is the digital business card for companies in every sector. It is essential that the main domain of a company corresponds to the brand . The choice of the domain name should even precede the choice of the brand name: before choosing the name of a brand it would be advisable to check the availability of the corresponding domain name by querying the Whois database, the database in which the information relating to the owners of domain names is collected.
This database is always updated and can be consulted publicly and free of charge online. Check the availability of a domain name on the Register.it website.
Read also “ What is whois and how to protect your privacy