Manual checks
Another option is to manually review russia phone number example the menus and pages of your site and check for broken links or images. This gives you user insight into the broken link experience, but it can be quite tedious.
Prioritize which broken links to fix
You may not need to fix all broken links immediately.
While broken links can frustrate users, a custom 404 page that communicates that a page no longer exists and helps users navigate elsewhere may be fine for lower-priority pages.
Google's Search Quality Guidelines state that pages with a custom 404 error message are generally considered "medium quality" if they communicate the problem and help users navigate elsewhere.
Google Search Quality Guidelines section on "Medium: Error page with custom 404 message"
For example, this 404 page provides a helpful link back to the home page.
Amazon's 404 page that provides a useful link back to the main page
You should address broken links on your site. But we recommend focusing first on fixing those that affect crucial pages and overall user experience.
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