20 Email Marketing Tips and Best Practices
Posted: Sun Dec 22, 2024 6:17 am
20 Tips and best practices to help you succeed with email marketing, all for free.
Email marketing is a powerful and effective communication and relationship channel for any company, regardless of segment and size.
Although it is not as glamorous as some newer channels, such as social networks and Whatsapp, for example, thousands of emails are sent and received every day.
If we imagine that every cell phone user in Brazil has at least one email account, we are talking about more than 220 million addresses, since the latest FGV survey indicated that there are 440 million smartphones, an average of 2 per inhabitant.
via GIPHY
Email is an effective tool for building your own france companies email list base, generating brand engagement, and increasing sales. Now let’s review when you should use email marketing and some benefits and statistics that reinforce the role and importance of email marketing for your business.
When to use email marketing
Build relationships : Create connections through personalized engagement.
Increase brand awareness : Keep your business and services top of mind when your prospects are ready to engage.
Promote your content : Use email to share relevant blog content or useful assets with your prospects.
Convert leads: Encourage subscribers to provide their personal information in exchange for an asset they find valuable.
Build customer loyalty: Delight your customers with content that can help them succeed in their goals.
Benefits of Email Marketing
As of 2020, email can generate up to $36 for every dollar spent.
79% of marketers list email marketing in their top 3 most effective marketing channels.
Contacts that come to your website from email marketing are the most likely to convert on forms.
When using email marketing, you own the channel and have the freedom to use it whenever you want to contact your base, without having to pay for media channels.
Despite the potential for clear results and benefits, managing your email marketing initiatives and campaigns is not easy. Often, emails end up getting lost in the clutter of your contacts’ inboxes – or worse, in the spam folder. And then, when someone actually opens your email, they don’t click on it.
With that in mind, here are our 20 perfect email marketing tips for growing businesses, but anyone can adopt them right now to improve their email open rates, click-through rates, and lead generation potential.
Tips and best practices for successful email marketing
Do not buy lists or use cold lists to send emails:
This tip is not new, but with data protection law (GDPR - General Data Protection Regulation) it is worth reinforcing.
Campaigns depend on good open rates, and if you're reaching out to people who don't know or have interacted with your brand, your results will suffer.
Avoid using "do not reply" as a sender:
Have you heard of CAN-SPAM? This is a guideline for all marketing professionals who work with emails. Among the CAN-SPAM rules, the most important one is not to use "do not reply" as the sender of your email.
Setting the sender to "do not reply" prevents users from responding or opting out of receiving emails from your company.
Use few sources:
The less polluted, the more conversions you will achieve in your email campaigns.
Use a maximum of three different fonts in the email.
Always optimize with message preview:
By default, the preview text uses the first few words of the email body and displays next to the subject line before the person opens it.
The problem is that custom email templates often use conditional statements like "can't see images?" or "not displaying correctly?" allowing it to go straight into preview when you leave.
Main message and Call to Action:
Keep the email's main message and call to action above the first fold
Always personalize the opening of the email
You can segment your audience by customer type (lead, subscriber, user, etc.), but it shouldn’t be the first thing recipients see in your email. Personalizing your email greeting with your contact’s first name will immediately grab each reader’s attention and lead to a better read rate.
Keep emails between 500 and 650 pixels:
If your email template is wider than 650 pixels, you’re asking users to scroll horizontally to read your entire message. This is even more difficult for a recipient on a mobile device. The pixel width of your email is a critical component.
Email marketing is a powerful and effective communication and relationship channel for any company, regardless of segment and size.
Although it is not as glamorous as some newer channels, such as social networks and Whatsapp, for example, thousands of emails are sent and received every day.
If we imagine that every cell phone user in Brazil has at least one email account, we are talking about more than 220 million addresses, since the latest FGV survey indicated that there are 440 million smartphones, an average of 2 per inhabitant.
via GIPHY
Email is an effective tool for building your own france companies email list base, generating brand engagement, and increasing sales. Now let’s review when you should use email marketing and some benefits and statistics that reinforce the role and importance of email marketing for your business.
When to use email marketing
Build relationships : Create connections through personalized engagement.
Increase brand awareness : Keep your business and services top of mind when your prospects are ready to engage.
Promote your content : Use email to share relevant blog content or useful assets with your prospects.
Convert leads: Encourage subscribers to provide their personal information in exchange for an asset they find valuable.
Build customer loyalty: Delight your customers with content that can help them succeed in their goals.
Benefits of Email Marketing
As of 2020, email can generate up to $36 for every dollar spent.
79% of marketers list email marketing in their top 3 most effective marketing channels.
Contacts that come to your website from email marketing are the most likely to convert on forms.
When using email marketing, you own the channel and have the freedom to use it whenever you want to contact your base, without having to pay for media channels.
Despite the potential for clear results and benefits, managing your email marketing initiatives and campaigns is not easy. Often, emails end up getting lost in the clutter of your contacts’ inboxes – or worse, in the spam folder. And then, when someone actually opens your email, they don’t click on it.
With that in mind, here are our 20 perfect email marketing tips for growing businesses, but anyone can adopt them right now to improve their email open rates, click-through rates, and lead generation potential.
Tips and best practices for successful email marketing
Do not buy lists or use cold lists to send emails:
This tip is not new, but with data protection law (GDPR - General Data Protection Regulation) it is worth reinforcing.
Campaigns depend on good open rates, and if you're reaching out to people who don't know or have interacted with your brand, your results will suffer.
Avoid using "do not reply" as a sender:
Have you heard of CAN-SPAM? This is a guideline for all marketing professionals who work with emails. Among the CAN-SPAM rules, the most important one is not to use "do not reply" as the sender of your email.
Setting the sender to "do not reply" prevents users from responding or opting out of receiving emails from your company.
Use few sources:
The less polluted, the more conversions you will achieve in your email campaigns.
Use a maximum of three different fonts in the email.
Always optimize with message preview:
By default, the preview text uses the first few words of the email body and displays next to the subject line before the person opens it.
The problem is that custom email templates often use conditional statements like "can't see images?" or "not displaying correctly?" allowing it to go straight into preview when you leave.
Main message and Call to Action:
Keep the email's main message and call to action above the first fold
Always personalize the opening of the email
You can segment your audience by customer type (lead, subscriber, user, etc.), but it shouldn’t be the first thing recipients see in your email. Personalizing your email greeting with your contact’s first name will immediately grab each reader’s attention and lead to a better read rate.
Keep emails between 500 and 650 pixels:
If your email template is wider than 650 pixels, you’re asking users to scroll horizontally to read your entire message. This is even more difficult for a recipient on a mobile device. The pixel width of your email is a critical component.