A combination of both tactics may be the most beneficial in the short and medium term.
To reach your target audience organically, you must design a content strategy on Tik Tok.
Each brand has its own style, but you must adapt your messages to what users expect on this social network.
Remember that content that is intended to entertain is the most successful here.
Another important point to keep in mind is that content marketing is a strategy that works in the medium term.
To see results you must publish content regularly, study what works best and what times you get the most followers.
If you want to achieve short-term results, hiring advertising campaigns is the best solution.
Until recently, the only way for brands to reach audiences was through taiwan phone code influencers.
However, it is now possible to do native advertising and use sponsored hashtags.
One of the benefits of using TikTok to promote your brand is that it is not as saturated with advertising as other social networks.
These are the paths you can follow to make your brand known among centennials.
Create organic content
Organic content should be in line with the informal and spontaneous style of the platform.
As you know, playback is one of its strong points.
You don't need to create professional videos, just ones full of naturalness.
Throw down a challenge
Hashtag challenges are used to launch challenges between users.
You can use your brand as part of the hashtag to create a fun and easy challenge to gain followers and then focus on conversions.
Contact influencers
Influencers can help you expand your reach on TikTok.
One of their advantages is that they move away from the traditional concept of advertising, which is highly rejected by centennials.
Now, choose those influencers who are aligned with your brand values.