Is it usable? – The product is easy to learn, operate, and maintain
Posted: Sun Dec 22, 2024 6:14 am
For example, business video producer, idzideo, ran a split test on a pay-per-click landing page that delivered a 90% increase in click through rate by changing one word in some button copy. The word they phone number database changed? Instead of asking website visitors to “Start your free 30 day trial,” they suggested “Start my free 30 day trial.” One little word caused an increase of 90% click throughs to their payment page.
Keep this example in mind the next time you make an offer to your subscribers. Personalization is key, not just in your greeting but also in your offer.
Try these simple steps in your email marketing campaigns and you may improve email click through rates. A/B test different approaches such as wording and even link colors and design elements. Bottomline, don’t assume your click through rate is your average forever — take the time to understand your audience better and get the results you’ve been hoping for!
Customer Success Metrics
Are you happy with your customer retention rate? Do you know what’s causing customer churn? Are you tracking the right customer success metrics for onboarding new clients? Are you able to trigger communications and tasks? In this article discover tips to improve the customer experience.
Onboarding Customers
Successfully onboarding new customers is arguably the most important stage of a customer relationship. In the onboarding stage, customers begin to gain value from the product or service. Generally, customers view the value gained by asking themselves three broad questions about the product / service:
Is it useful? – The product increases productivity, revenue, profitability
Is it used? – Users embrace the product and utilize it often
If the onboarding experience answers these questions sufficiently, the new customer is likely to consider it successful and continue the relationship.
By way of example, a Software as a Service (SaaS) company needs to proactively track and manage their onboarding process in four areas. Critical to their success is the ability to integrate customer success metrics data from multiple systems to trigger alerts, emails, and CSR task assignments when red flags arise. For
Keep this example in mind the next time you make an offer to your subscribers. Personalization is key, not just in your greeting but also in your offer.
Try these simple steps in your email marketing campaigns and you may improve email click through rates. A/B test different approaches such as wording and even link colors and design elements. Bottomline, don’t assume your click through rate is your average forever — take the time to understand your audience better and get the results you’ve been hoping for!
Customer Success Metrics
Are you happy with your customer retention rate? Do you know what’s causing customer churn? Are you tracking the right customer success metrics for onboarding new clients? Are you able to trigger communications and tasks? In this article discover tips to improve the customer experience.
Onboarding Customers
Successfully onboarding new customers is arguably the most important stage of a customer relationship. In the onboarding stage, customers begin to gain value from the product or service. Generally, customers view the value gained by asking themselves three broad questions about the product / service:
Is it useful? – The product increases productivity, revenue, profitability
Is it used? – Users embrace the product and utilize it often
If the onboarding experience answers these questions sufficiently, the new customer is likely to consider it successful and continue the relationship.
By way of example, a Software as a Service (SaaS) company needs to proactively track and manage their onboarding process in four areas. Critical to their success is the ability to integrate customer success metrics data from multiple systems to trigger alerts, emails, and CSR task assignments when red flags arise. For