Trade fairs are, above all, an ideal opportunity to contact current and potential customers . They are a great way to meet other contractors. They are one of the best ways to announce the introduction of new products to your brand, promote new products or services. Thanks to trade fairs, we can obtain direct opinions of our service recipients on individual products, as well as general opinions on the brand. Thanks to live contacts with customers, we build the company's image, show our professionalism, and research the market. During trade fairs, you can easily acquire business partners, and also make your presence known in the public space, as well as on the international stage.
What to focus on when conducting a trade fair?
Before taking specific steps to implement a trade fair, we thailand telegram should think about and clearly define the actions we want to take during the event. Do we want to increase sales of new products? Improve customer relations? Or maybe research the market? As an organizer, we must choose the marketing goal of the company. Trade fairs without pre-defined goals end in failure and customer dissatisfaction. Customers can be helpful in building a trade fair program. It is worth contacting them and finding out what trade fair program suits them and what would interest them the most.
During contact with clients, you can easily find out the most favorable date for your fair, so that the event has the highest possible attendance. When preparing the fair plan, it is worth finding out what the competition presented and what was successful at other similar events. This knowledge will allow us to determine the success of our exhibition.
Costs of conducting a fair
The main problem with participating in or organizing fairs is their costs. Their general definition is impossible, because they depend on factors such as location, the goal achieved during the marketing campaign, the size of the stand and its contents . In order to estimate the costs associated with organizing a stand at the fair, we should take into account:
Costs of renting a place
Stand content costs (furnishings, exhibition equipment)
Staff serving the stand
Marketing materials
Transportation costs
Accommodation costs for event staff
Other promotional elements specific to our business
If we want to minimize the costs of running a trade fair, we should book the dates of available places in advance, because organizers often offer discounts for those who book their stand at the first booking date. It is worth remembering that the highest prices for stands are always close to the date of the start of a given event.
What should a good stand look like?
The most distinctive features of a stand are its location and size. When booking a place at an event, it is worth choosing a place that is eye-catching, visible from a distance. In terms of size, it should be neither large nor small. A small stand can communicate to customers that we do not attach too much importance to the event, and our stand is made quickly and forcefully. An exhibition pavilion that is too large can seem too overwhelming and unattractive to our recipients. The design of our stand should clearly indicate and reflect the identity of the company. To this end, it is worth paying attention to:
Visible, eye-catching company logo
Use of company colors and patterns
Stand plan
The style and appearance of the position fit into the general outline of the company
Staff and stand service
The staff serving the stand is another factor influencing the company's success during the fair. Fairs are a team game, so it is worth including in the fair costs a qualified and specialized team with the appropriate professional skills and features that facilitate communication with people. It is worth taking an interest in people who already have some experience in conducting fairs.
Trade fair staff should know as many foreign languages as possible, so that every customer is properly served. The staff at the stand should have clearly assigned tasks. According to research, 60% of people interested in a stand leave it if its staff does not interact with them within the first minute. If our stand is chaotic, our stand will not be successful, and potential customers will run away from us like sand through our fingers. Our staff should therefore consist of people with clearly assigned roles, and each person should be qualified to perform a specific task.
Our offer includes a whole host of products prepared especially for industry fairs - it is worth familiarizing yourself with them.