To address the issue of the size of advertising banners on websites, one must take into account the Interactive Advertising Bureau (IAB) , a standard that has created and constantly updated the official dimensions of the main advertising banners. Which are gathered in this list:
These measurements, taken from Wikipedia , are expressed in taiwan mobile number pixels and can be managed in order to add banners in the various sections of the pages. The goal is to evaluate the right internal balances , both in terms of aesthetics and functionality. Always having conversions as a reference.
There is a real art to creating a winning banner. Not only from a graphic point of view but also to make it easy to click. There is nothing worse on a website than an advertising element that takes up space but is not clicked and used by the public. The goal is always the same: to bring visits to the landing pages or product sheets. How does this happen?
Focus on persuasion
To create effective creativity you need to use a good combination of visuals and copy. First of all you need to add a reason for people to click, pushing towards the value proposition . That is, what adds the real benefit to the action. It is also important to add a call to action.
sidebar banner examples
This means using a graphic button with an invitation to perform an action. Usually, following the basic principles of persuasive marketing, it is useful to create short, direct CTAs with imperative verbs.
Beware of Banner SEO
Of course, these graphic elements must also comply with the rules of search engine optimization . As suggested, remember to add the rel="nofollow"if you point to external URLs because they could be recognized as part of a link scheme to improve the ranking of other sites.