What is the potential market size for my product or service? Who are the main competitors that dominate the market?What segment of the market do they dominate? What are their market shares?What are the market segments and sizes Where are the met and the unmet needs in these market segments?
There are 2 main types of Market Sizing projects:
To determine the current market size and your short-term potential.
To determine long-term market russia phone number example opportunities, segments, and positioning
Approaches:
Desk Research
Desk research can deliver the Market Landscape [market size and growth, key competitors and products, channels of distribution, technology trends, etc.] Desk research includes government data, published data from journals and syndicated reports, and data on the web.
Pros: it is cost-effective and fast to deliver
Cons: rarely will desk research give a complete picture and competitive landscape