Until now, to show products to users, it was necessary to create artwork and send them a series of photos.
Now, with the new tool, you can easily upload your catalogs and present your products to your leads and customers.
This information will be made available in a similar way to traditional delivery apps and online stores, that is, you will be able to make a list of your items, with photo, description and value.
This makes it much easier to speed up the leads' purchasing journey, as users will now be able to view all products in an optimized way.
Another advantage of this new WhatsApp Business feature is that it also helps with customer service. It is possible to optimize contact with consumers by already having this catalog available in the app.
The importance of the new WhatsApp Business feature for small businesses
Although there are several platforms for creating online stores, many small businesses are unable to have their own e-commerce site. The new WhatsApp Business feature is here to support these entrepreneurs. This is because they will no longer have to pay to upload their product catalog.