k on an e-commerce site can be so daunting it can usa email database sometimes be difficult to even know where to start. If it's a brand new site, chances are you will prioritize your optimizations based on the search volume of each page's targeted keyword. But what if it's not a brand new site? I came across that very problem on a furniture retailing site I recently worked on. I could have optimized high-volume keyword pages first but that didn't make sense.
Some of the site's pages already ranked well for lower searched but relatively strong keywords. It simply made more sense to attack the low-hanging fruit first and start getting the most immediate traffic to the site. But what was that magic balance between search volume and ranking? My Approach To determine that balance, I took each possible search engine ranking from 1-200 and assigned it an inverse, exponential value from 1-10, 10 being the highest. For