Evolution of the concept of Big Data Marketing
The term Big Data appeared during the 1990s, when it became thailand telegram group popular thanks to an article ( Big Data and the Next Wave of Infrastress ) published by the American John Mashley, a renowned theoretical computer scientist.
In this article, I explained how work processes, the tools and techniques used for data analysis in the world of computing were going to change, and the important role that computing would play in this change.
With this article, Mashley in some ways anticipated some aspects of how we would understand and be able to take advantage of the vast amounts of data that would be generated in the future.
From there, the concept evolved into what we know today as Big Data, which is nothing more or less than the storage of huge amounts of information, its processing and analysis, and the procedures necessary for this.
Big Data is increasingly based on task automation processes in order to make information processing more efficient, which is why it is a very important discipline in many sectors related to ICTs.