One of the most overlooked problems in e-commerce is the lack of product filtering and sorting.
Posted: Sun Dec 22, 2024 5:17 am
Sometimes a potential first-time customer comes to your website in a hurry. They want to complete their purchase quickly… and most importantly, they don't have time to be slowed down by being asked to create an account to complete the purchase.
For many first-time customers, the ability to checkout as a guest is super convenient. It ensures a smooth and quick checkout process that gives them a positive experience in your store.
On the other hand, if you deny them a purchase without first creating an account, they may click back and go to another online store.
Additionally, you can still collect their data by asking them uk number list after purchase if they want to create an account or by using a pop-up to retrieve their email address.
In any case, the key is to a) have your customers and b) provide them with a hassle-free shopping experience they won't forget.
Filtering and sorting products is essentially to help your customers browse your inventory and easily find the products they are looking for. For example, you can use dropdown menus that allow them to set basic things like size, style, and price.
To improve your product filtering and sorting, consider offering potential customers multiple viewing and sorting options. Make sure to add category-specific options as well. If you don't already have a search bar, it's time to add one that allows potential customers to enter keywords, SKUs, and brand names.
Overly complicated site navigation
On the other hand, the opposite problem could be present. When a customer cannot find a product they are looking for, friction occurs. Online shoppers want a seamless shopping experience that allows them to browse, shop and make purchases without any hassle.
If you know your website is going to be difficult to understand but web design isn't your strong suit, it might be a better idea to use an eCommerce platform like WooCommerce or Shopify. Most of the hard work is already done for you, with ready-made templates and pages available to make your store as user-friendly as possible.
For many first-time customers, the ability to checkout as a guest is super convenient. It ensures a smooth and quick checkout process that gives them a positive experience in your store.
On the other hand, if you deny them a purchase without first creating an account, they may click back and go to another online store.
Additionally, you can still collect their data by asking them uk number list after purchase if they want to create an account or by using a pop-up to retrieve their email address.
In any case, the key is to a) have your customers and b) provide them with a hassle-free shopping experience they won't forget.
Filtering and sorting products is essentially to help your customers browse your inventory and easily find the products they are looking for. For example, you can use dropdown menus that allow them to set basic things like size, style, and price.
To improve your product filtering and sorting, consider offering potential customers multiple viewing and sorting options. Make sure to add category-specific options as well. If you don't already have a search bar, it's time to add one that allows potential customers to enter keywords, SKUs, and brand names.
Overly complicated site navigation
On the other hand, the opposite problem could be present. When a customer cannot find a product they are looking for, friction occurs. Online shoppers want a seamless shopping experience that allows them to browse, shop and make purchases without any hassle.
If you know your website is going to be difficult to understand but web design isn't your strong suit, it might be a better idea to use an eCommerce platform like WooCommerce or Shopify. Most of the hard work is already done for you, with ready-made templates and pages available to make your store as user-friendly as possible.