Not bad when compared to other sectors that unfortunately will not reach double-digit rates in the period. That is why for many experts 2017 will be a year marked by increased competition.
To boost results and overcome the economic recession, many companies must invest in the online shopping universe. Furthermore, according to the Panorama of Marketplaces in Brazil, an analysis carried out by the intelligent pricing company Precifica in partnership with ABComm, the trend of marketplaces (online shopping malls) is expected to grow in uk consumer data list country and attract new entrepreneurs. In addition, those who have already established themselves will increasingly invest in aggressive marketing strategies and new technologies to improve the experience and win over customers once and for all. Therefore, if you are in this market and want to increase or maintain your share of the market, know that losing sales is not an option.
In addition to continuing to innovate to attract and retain customers, it is necessary to pay increasing attention to security. Fraud in e-commerce is still one of the biggest causes of lost revenue. In the Fraud Map in Brazil, a detailed study on the sector, ClearSale found that every minute cybercriminals attempt to defraud R$3,610.20 in purchases made online. This represents 4.40% of all transactions in online stores in Brazil.
Concerns about purchases made via mobile phones should also be on your radar. Today, 5.6% of fraud attempts registered across the country are already happening on mobile devices, which are becoming more popular with consumers. Another fact worth noting is that most cases are detected in the North and Northeast regions, both of which saw the highest growth in revenue on Black Friday 2016.
The turn of anti-fraud
In this scenario, where every sale counts for growth and security must be redoubled to avoid losses, specialized anti-fraud management is becoming increasingly important for Brazilian e-commerce. The benefits are many and companies that choose this path stand out in decisive factors for becoming more competitive, such as productivity, cost reduction and reputation, being seen as a truly reliable online shopping channel.
Among the differentiating features of the products available on the market, it is worth keeping an eye on technological solutions such as Machine Learning , which allows artificial intelligence to learn from fraud attempts and evolve, improving e-commerce defenses in real time.
Another strong point of the solution that should help maintain revenue in 2017 is the application of human analysis in the process of verifying orders with the highest risk. This way, it is possible to ensure that only frauds are rejected, preserving the good buyer and the business results.