In this sense, some keywords that could work would be:
Posted: Sun Dec 22, 2024 4:51 am
If you want to improve the visibility of your website and position it among the top search results, keep reading! In this article we want to give you 6 tips for writing SEO-optimized web articles.
The first thing you need to know is that a search engine is like a blindfolded person who doesn't know where to go and needs someone else to guide him along the way.
Google, for example, needs your SEO-optimized web articles to become that guide, through which machine learning algorithms index the content in search results.
In other words, if your web articles are not written and published with the qualities that make them visible to Google, it simply “won’t see” them. As a result, it won’t be able to add them to the search results that appear when someone searches for something on the Internet.
How to write web articles like an SEO professional?
It is very important that you implement good SEO practices on your blog so that Google notices your content and can position it. In the following lines we will explain some of these practices.
6-tips-for-writing-SEO-optimized-web-articles
1. Do keyword research
Content marketing is one of the most valued practices in digital marketing. It gives brands a voice and allows them to compete among the millions of blogs and articles published every day.
But finding the right words is not a simple task. For this reason, you should use keywords when writing web articles, as they allow you to connect the content with the words that people use to search for information.
To find these keywords, you must first define who your readers are and what type of phrases they use when searching. Defining long-tail keywords (for example: shoe store in Medellin), despite having a lower search volume, helps you reach more specific audiences.
We suggest you create a list of topics that are relevant to your business to identify what you can write about and whether or not it connects with the interests of your target audience. Here is an example:
What is the central theme of your business?: science books.
What do you sell?: I sell science books online.
What is the target audience: college students between 19 and 30 years old.
Science books for college students
Advanced online science books
Advanced science books
Always remember to put yourself in the shoes of your ideal buyers and ask yourself: How would a person interested in my product search for information on Google? Tools like Google Ads Keyword Planner are useful in these cases.
These are some questions you can clarify when creating buyer personas , which is a key action to make your SEO more effective.
You may be interested in reading: 20 questions to create buyer personas
2. Read and write frequently to improve your writing skills
Being a curious and disciplined reader is important for writing valuable articles. Reading opportunities and resources are quite broad: short story anthologies, novels, blog posts, academic websites, newspapers, magazines, ebooks, among others.
Once you find a text that you like to read, we suggest you:
Underline the main and secondary ideas.
Analyze the way the writer moves from one idea to another.
Look up words you don't know in the dictionary.
Research unknown data to expand your knowledge.
In web writing, one of the most effective ways to improve is to write every day. As in other areas of knowledge, practice makes perfect. But in daily writing there are other elements that must be taken into account, such as spelling rules, readability, and the editorial style of the website.
3. Detect trends and interests
If reading is important to have greater writing skills, so is studying, taking courses and looking for opportunities to learn new things.
Likewise, for web content writing you can monitor trends by comparing search patterns related to your market. Some of the tools you can use are Google Trends, BuzzSumo and Mention.
Also, platforms like Twitter, LinkedIn and Facebook are a very interesting information space that tends to inspire. Look for news and other blogs or pages related to your content, so that they help visualize data, trends and research in the area you want to cover in your articles and that may be of great interest to your audience.
4. Optimize titles and subtitles so they can be indexed
Writing titles and subtitles using H1, H2, and H3 tags is important in SEO-optimized web writing because they are the guidelines Google needs to connect users' queries with your content.
These are some features you should take into consideration when creating your titles:
The main title should be identified as H1. Subtitles should be identified as H2 taiwan contact number and items that are part of these subtitles and need to be highlighted should be identified with the H3 tag.
They must include the keywords.
They should not be too long (maximum 68 characters).
They should be attractive and draw attention when reading.
They can include questions and start with a number when it comes to tips, tools, or trends that need to be listed.
5. Incorporate keywords throughout the article
Keywords are essential to write web articles like an SEO professional , but just one keyword is not enough to rank your articles. Therefore, it is recommended to include related keywords (including the main one).
Following the example of science books, if the title is “Where to buy science books online”, you could introduce the following related keywords throughout your text:
Buy science books online
Online science books store
Scientific books for students
Buy science books
6. Develop a structure that favors reading
The structure of the text is important for the reader to understand the main ideas of the text. Here are some tips for your structure:
Create a headline that expresses the main idea clearly and manages to engage the reader with persuasive phrases.
Always include the main keyword at the beginning of each web article.
The first thing you need to know is that a search engine is like a blindfolded person who doesn't know where to go and needs someone else to guide him along the way.
Google, for example, needs your SEO-optimized web articles to become that guide, through which machine learning algorithms index the content in search results.
In other words, if your web articles are not written and published with the qualities that make them visible to Google, it simply “won’t see” them. As a result, it won’t be able to add them to the search results that appear when someone searches for something on the Internet.
How to write web articles like an SEO professional?
It is very important that you implement good SEO practices on your blog so that Google notices your content and can position it. In the following lines we will explain some of these practices.
6-tips-for-writing-SEO-optimized-web-articles
1. Do keyword research
Content marketing is one of the most valued practices in digital marketing. It gives brands a voice and allows them to compete among the millions of blogs and articles published every day.
But finding the right words is not a simple task. For this reason, you should use keywords when writing web articles, as they allow you to connect the content with the words that people use to search for information.
To find these keywords, you must first define who your readers are and what type of phrases they use when searching. Defining long-tail keywords (for example: shoe store in Medellin), despite having a lower search volume, helps you reach more specific audiences.
We suggest you create a list of topics that are relevant to your business to identify what you can write about and whether or not it connects with the interests of your target audience. Here is an example:
What is the central theme of your business?: science books.
What do you sell?: I sell science books online.
What is the target audience: college students between 19 and 30 years old.
Science books for college students
Advanced online science books
Advanced science books
Always remember to put yourself in the shoes of your ideal buyers and ask yourself: How would a person interested in my product search for information on Google? Tools like Google Ads Keyword Planner are useful in these cases.
These are some questions you can clarify when creating buyer personas , which is a key action to make your SEO more effective.
You may be interested in reading: 20 questions to create buyer personas
2. Read and write frequently to improve your writing skills
Being a curious and disciplined reader is important for writing valuable articles. Reading opportunities and resources are quite broad: short story anthologies, novels, blog posts, academic websites, newspapers, magazines, ebooks, among others.
Once you find a text that you like to read, we suggest you:
Underline the main and secondary ideas.
Analyze the way the writer moves from one idea to another.
Look up words you don't know in the dictionary.
Research unknown data to expand your knowledge.
In web writing, one of the most effective ways to improve is to write every day. As in other areas of knowledge, practice makes perfect. But in daily writing there are other elements that must be taken into account, such as spelling rules, readability, and the editorial style of the website.
3. Detect trends and interests
If reading is important to have greater writing skills, so is studying, taking courses and looking for opportunities to learn new things.
Likewise, for web content writing you can monitor trends by comparing search patterns related to your market. Some of the tools you can use are Google Trends, BuzzSumo and Mention.
Also, platforms like Twitter, LinkedIn and Facebook are a very interesting information space that tends to inspire. Look for news and other blogs or pages related to your content, so that they help visualize data, trends and research in the area you want to cover in your articles and that may be of great interest to your audience.
4. Optimize titles and subtitles so they can be indexed
Writing titles and subtitles using H1, H2, and H3 tags is important in SEO-optimized web writing because they are the guidelines Google needs to connect users' queries with your content.
These are some features you should take into consideration when creating your titles:
The main title should be identified as H1. Subtitles should be identified as H2 taiwan contact number and items that are part of these subtitles and need to be highlighted should be identified with the H3 tag.
They must include the keywords.
They should not be too long (maximum 68 characters).
They should be attractive and draw attention when reading.
They can include questions and start with a number when it comes to tips, tools, or trends that need to be listed.
5. Incorporate keywords throughout the article
Keywords are essential to write web articles like an SEO professional , but just one keyword is not enough to rank your articles. Therefore, it is recommended to include related keywords (including the main one).
Following the example of science books, if the title is “Where to buy science books online”, you could introduce the following related keywords throughout your text:
Buy science books online
Online science books store
Scientific books for students
Buy science books
6. Develop a structure that favors reading
The structure of the text is important for the reader to understand the main ideas of the text. Here are some tips for your structure:
Create a headline that expresses the main idea clearly and manages to engage the reader with persuasive phrases.
Always include the main keyword at the beginning of each web article.