Do you want to know more and find out how you can use it? We at Ewom will tell you.
What is WhatsApp Business
We all know what WhatsApp is: that instant messaging app that has changed the way we communicate and understand the world. WhatsApp was a turning point in our lives. Who hasn't gotten back in touch with old school friends thanks to WhatsApp? Who doesn't maintain better communication with relatives who live in other countries thanks to the app? WhatsApp was a revolution for interpersonal communication , even relegating phone calls to the background, leaving oral communication in the background.
WhatsApp Business: What it is and how to use it in my business
But what is WhatsApp Business ? Is it so important and necessary today?
WhatsApp Business is a free downloadable app for Android and Apple operating systems that is aimed at small and medium-sized businesses, companies that want to meet the needs of their customers more instantly. This communication tool allows companies to communicate with their customers, but also to show them new products and services, show them offers and answer each and every question that each consumer may have.
Why use WhatsApp Business
Because trends are changing. Previously, the preferred channel poland business mailing list for customers to talk to companies was the phone (and even email). Today, customers are looking for immediate and convenient channels, such as chats.
This, combined with the lessons that the pandemic has taught us (lessons such as that companies have to find fast and effective ways to serve their customers) has highlighted the role and need to use WhatsApp Business this past year. Many companies have realized the need and that is why right now the application has 175 million users and has only been on the market for 3 years.
However, the real reason for using the app is that consumers constantly want to receive help, and they want that help immediately. There are studies that corroborate that any consumer is more likely to make a purchase when they can communicate with the company and resolve their doubts quickly and that is the main objective of WhatsApp Business.
WhatsApp Business: What it is and how to use it in my business
How to use WhatsApp Business
To use this app you first have to download it and register.
Please read the WhatsApp Business Terms of Service and accept them if you agree.
Select your country.
Next, enter the number associated with your business, tap “Done” or “Next” and you will receive a registration code that you will need to enter.
Authorize access to your mobile data.
The next step is to select a category for your business. There are many categories, for example: hotel, clothing and accessories, beauty…
Once you have selected the category to which your business belongs, add your profile information and place an image. It is recommended to use the company logo.
You can now start a chat!
What to use WhatsApp Business for
To improve communication with customers.
Provide customer support. This can be a great customer service tool.
To implement marketing strategies.
To promote products.
For target audience research.
As you can see, the possibilities of WhatsApp Business are endless. However, the key to its success is knowing how to use it. Not tiring your customers and bombarding them is key! Also sending the right information and messages is key, otherwise your strategies could become a failure, instead of a success.
If you need help implementing marketing strategies, contact us. As experts in the sector, we will help you achieve success on any channel or platform.