The second, third or fourth independently launched updated 2024 mobile phone number data offer will compete with the others. We are talking exclusively about products or services of the same focus. For example, when promoting different brands of cars, we can place them all in one campaign, but it is not worth placing cars and bicycles in one campaign.
This is what the dynamics look like with a change in structure:
Example of a chart of intersection in auctions from the Facebook account (Inspector function)
The graph shows the intersections in auctions of three separate advertising offers, launched in parallel by separate campaigns in one period (July). Since the launch, the intersection rate has not fallen below 20%, and the average rate is 45.65% - quite high.
Example of a chart of intersection in auctions from the Facebook account (Inspector function)
After combining similar advertising offers into one common advertising campaign, there is a strong decrease in auction overlap, namely from 45.65% to 7.26%. All offers are no longer independent campaigns, but are structured as ads within one campaign. We grouped offers as separate ads within one common campaign.
You can view the intersection graphs at any time using the Inspector function - it is available at the ad group level by clicking the edit button.
Example of setting up a campaign in your Facebook account