The keys to new B2B customer management
Posted: Sun Dec 22, 2024 4:24 am
The keys to managing B2B or Industrial clients are undergoing a spectacular transformation in recent years due to many factors such as generational changes, rapid changes in increasingly competitive environments and technological evolution.
Until very recently, in a poorly digitalised and predictable kuwait phone number owner environment, B2B customer management only involved a certain operational order around cold calling, presentation of offers and samples, attendance at trade fairs and control of the sales network. Of course, it also involved incidents, but little more.
In recent years, attracting and retaining customers has ceased to be a mechanical and operational process and has begun to force companies to make decisions and change in order to ensure that their market identifies and values them as it always has.
Technology, the competitive environment and new generations have influenced this new paradigm, generating a profound transformation in the expectations of an increasingly demanding customer regarding the way in which they wish to be helped by a "provider". The product becomes a simple means for them now.
Until very recently, in a poorly digitalised and predictable kuwait phone number owner environment, B2B customer management only involved a certain operational order around cold calling, presentation of offers and samples, attendance at trade fairs and control of the sales network. Of course, it also involved incidents, but little more.
In recent years, attracting and retaining customers has ceased to be a mechanical and operational process and has begun to force companies to make decisions and change in order to ensure that their market identifies and values them as it always has.
Technology, the competitive environment and new generations have influenced this new paradigm, generating a profound transformation in the expectations of an increasingly demanding customer regarding the way in which they wish to be helped by a "provider". The product becomes a simple means for them now.