results from geographically close pharmacies.
Posted: Sun Dec 22, 2024 4:17 am
Geolocation, in this example, will be an essential part of the context of the example italy mobile number example we gave about searching for pharmacies.
I will first be shown
Semantic searches and geolocation
Needless to say, this result will not be the same if the search is carried out from another location.
Google takes geolocation into account as part of the context in which the search is performed to return more appropriate results.
But obviously, the context of a search is determined by many more elements than just location: the search history, the date and time of the search, the language... and even the emails received in Gmail are part of this context.
You don't believe it?
Well, look what happens when I search for “amazon” after making some purchases there.
Semantic search and emails in the Gmail inbox
Indeed, Google takes into account the content of the emails to display the SERPs and Gmail emails are already part of the SERPs when you are logged in.
But to understand semantic search we have to take into account that context goes far beyond the circumstances of the person performing the search.
When we were dealing with “terms” (keywords) in traditional searches, we encountered certain problems with polysemy (when a word can have several meanings) and synonyms (several words with which we identify the same concept).
The search engine was not always able to identify the meaning to which the user's query referred.
Sometimes, we can identify the same concept with several names: polysemy (for example, a “leaf” can be a paper on which we write, a part of a plant or we can even refer to the blade of a knife).
But it can also happen that we refer to the same thing with different words (synonymy).
Thus, if a query is made about “Valladolid”, it may refer to the city of Castilla León or to th
e Real Valladolid Football Club, this would be an example of polysemy .
If the search engine has no more data, it will have to show results for both concepts.
In this case, the city will surely prevail over the football team for the sole reason that it is the city that originally gives the team its name.
But what would happen, for example, if I carried out the same search at the time when the Valladolid football team was playing an important match?
In that case the context changes.
The moment in which the search is performed is a signal that I am probably looking for information about the match and the results shown will give more importance to this entity.
On the other hand, we do not always refer to Valladolid by this name.
We sometimes use the term “Pucela”.
In fact, if we search for this term, the result it gives us refers to “Valladolid”, perfectly resolving the synonymy .
I will first be shown
Semantic searches and geolocation
Needless to say, this result will not be the same if the search is carried out from another location.
Google takes geolocation into account as part of the context in which the search is performed to return more appropriate results.
But obviously, the context of a search is determined by many more elements than just location: the search history, the date and time of the search, the language... and even the emails received in Gmail are part of this context.
You don't believe it?
Well, look what happens when I search for “amazon” after making some purchases there.
Semantic search and emails in the Gmail inbox
Indeed, Google takes into account the content of the emails to display the SERPs and Gmail emails are already part of the SERPs when you are logged in.
But to understand semantic search we have to take into account that context goes far beyond the circumstances of the person performing the search.
When we were dealing with “terms” (keywords) in traditional searches, we encountered certain problems with polysemy (when a word can have several meanings) and synonyms (several words with which we identify the same concept).
The search engine was not always able to identify the meaning to which the user's query referred.
Sometimes, we can identify the same concept with several names: polysemy (for example, a “leaf” can be a paper on which we write, a part of a plant or we can even refer to the blade of a knife).
But it can also happen that we refer to the same thing with different words (synonymy).
Thus, if a query is made about “Valladolid”, it may refer to the city of Castilla León or to th
e Real Valladolid Football Club, this would be an example of polysemy .
If the search engine has no more data, it will have to show results for both concepts.
In this case, the city will surely prevail over the football team for the sole reason that it is the city that originally gives the team its name.
But what would happen, for example, if I carried out the same search at the time when the Valladolid football team was playing an important match?
In that case the context changes.
The moment in which the search is performed is a signal that I am probably looking for information about the match and the results shown will give more importance to this entity.
On the other hand, we do not always refer to Valladolid by this name.
We sometimes use the term “Pucela”.
In fact, if we search for this term, the result it gives us refers to “Valladolid”, perfectly resolving the synonymy .