While the process might be longer than
Posted: Sat Dec 21, 2024 4:32 am
bringing in the leads and passing the buck to sales, the rewards are more qualified leads, fewer failed conversions, and a better-looking bottom line.
jumpstart revenue marketing-1
3) Upselling
KPMG research has found that existing customers contribute the most to revenue growth: existing customers are 50% more likely to buy new products and spend 33% more than new customers.
Best-in-class marketing teams mobile no data leverage this opportunity by creating regular upselling campaigns. Working with the customer success team, marketers can understand when customers are most likely to be receptive to an upgrade.
They can then create targeted automated campaigns that combine emails, organic channels, advertising, or even direct mail to upsell the most loyal of customers.
Another opportunity to upsell existing customers is to leverage new feature launches. Carefully packaging your software so that some new in-demand features are only available in higher tiers can push lower-tier customers to upgrade their product to the next tier.
4) Cross-Selling
B2C marketers are usually cross-selling pros, leveraging the 83% of consumers who are willing to share their data to create a more personalized experience. Discounts, deals, and cross-selling product recommendations contribute to that personalized experience.
The key to cross-selling is keeping it relevant to the customer, which means it's best to keep it relevant to their recent purchase.
In B2B, some sales teams and customer success teams already make recommendations based on the knowledge they've learned since working with the customer in past purchases or taking the time to hear about the customer's specific needs.
By leveraging this same data to create cross-selling campaigns, marketing teams can significantly increase the rate of customers that adopt more than one product, and in doing so, increase both the company ARR and average customer LTV.
5) Pricing and Positioning
Pricing and positioning offer your brand the opportunity to stand out from the competition with a firm position (and appropriate pricing) on where you stand in the market.
jumpstart revenue marketing-1
3) Upselling
KPMG research has found that existing customers contribute the most to revenue growth: existing customers are 50% more likely to buy new products and spend 33% more than new customers.
Best-in-class marketing teams mobile no data leverage this opportunity by creating regular upselling campaigns. Working with the customer success team, marketers can understand when customers are most likely to be receptive to an upgrade.
They can then create targeted automated campaigns that combine emails, organic channels, advertising, or even direct mail to upsell the most loyal of customers.
Another opportunity to upsell existing customers is to leverage new feature launches. Carefully packaging your software so that some new in-demand features are only available in higher tiers can push lower-tier customers to upgrade their product to the next tier.
4) Cross-Selling
B2C marketers are usually cross-selling pros, leveraging the 83% of consumers who are willing to share their data to create a more personalized experience. Discounts, deals, and cross-selling product recommendations contribute to that personalized experience.
The key to cross-selling is keeping it relevant to the customer, which means it's best to keep it relevant to their recent purchase.
In B2B, some sales teams and customer success teams already make recommendations based on the knowledge they've learned since working with the customer in past purchases or taking the time to hear about the customer's specific needs.
By leveraging this same data to create cross-selling campaigns, marketing teams can significantly increase the rate of customers that adopt more than one product, and in doing so, increase both the company ARR and average customer LTV.
5) Pricing and Positioning
Pricing and positioning offer your brand the opportunity to stand out from the competition with a firm position (and appropriate pricing) on where you stand in the market.