Practical Marketing Tips for Black Friday

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Black Friday is now a staple of the yearly retail calendar, a time when brands across every sector can boost awareness, drive customer engagement, and most importantly, boost their winter sales.

Considered by many as the official start of the holiday season, Black Friday is an ideal opportunity to get in front of your target audience and put your promotional flag in the eCommerce mountain.

Last year, despite enduring a COVID Christmas, women in the lack data UK spent an average of £243 on Black Friday sales, men parted with an average of £349. While studies predict that average spend per person is still trying to adjust to post-Covid behavior, people are still willing to shop. According to Think With Google, shoppers across Europe, The Middle East, and Africa started their festive shopping in June.

While Black Friday is indeed a prime time for brands looking to stand out from the pack and boost their sales, it is a saturated space.

To make a real mark this Black Friday, it’s essential you meet the needs of your customers head on in a way that’s authentic and original.

Offering a deal or discount and hoping for the best this Black Friday period will only get you so far. To maximize your sales and grow your brand fanbase, aiming to stand out from the Black Friday pack is the only way.