5. Update your old content

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Keeping your blog active and up-to-date doesn't just mean publishing new content regularly, it also means adapting your previous posts to market trends.

Revamping your old content, according to data from Hubspot , can lead to an average increase of 106% in your organic traffic. That said, paying attention to your old posts is just as valuable as creating new blog posts.


To update the SEO content of your website, you must:

Track keywords for each post: Use one of the keyword analysis tools mentioned above to find the keywords that are ranking best and add them to your titles or subtitles.

Update content: Review all pages on your website and make sure each contains up-to-date information. For example, update figures from studies that are too old or data that does not reflect current reality.

Make sure your content is easy to read and well-structured: write attractive headings and short paragraphs that make reading easier.

Optimize your images and videos for SEO: Each file should have a descriptive name and include keywords in alt texts.

Keep your site's loading speed high: Also, make sure it's optimized for mobile devices.

6. Linkbuilding: Generate quality links
Generating quality links is one of the most used effective Off-Page SEO strategies and is called Linkbuilding. Specifically, an incoming link, also called a backlink, is one that comes from another domain to a URL on your own website.

These links are a signal that tells search engines about the quality and relevance of a particular website, as they are considered a vote of confidence from another page, which recommends visiting yours. The greater the quantity and quality of these, the higher your authority index will be, which directly impacts your positioning in the SERPs.

According to the SEO Trends and Challenges study in the real estate market , the number of referring domains of your inbound links impacts the positioning of keywords in the first 3 positions.


Considering this data, it is essential that, as part of your SEO work, you complement your content creation campaigns with a good link building strategy. But before starting with this, you must have one thing very clear:

The number of backlinks does not guarantee good web positioning for a real estate agency, but rather the quality of the link is what provides the greatest value.

So take note of the following:

Connecting with other sites is just as important as generating valuable content: you need to build relationships with other brands and sites, known in link building terms as referring domains , that have good authority ratings. You can measure this by Semrush's Authority Score or Ahrefs' Domain Rating .

Generate links with related sites: To grow your authority you must generate links from cambodia lists sites relevant to your industry, such as real estate associations, real estate portals, real estate broker blogs or press media.

7. Boost your visibility with social media and Google
Creating profiles on Google directories and social networks is an effective strategy to improve the visibility of a real estate agency online. Some of them are:

Google My Business: This is a free Google feature that allows your business to appear on Maps when someone near your offices inquires about real estate. The result can lead the person to your website and generate even more traffic, as well as making your contact number, address, and customer reviews more accessible.

Social media: Being present on social media such as Facebook, Instagram, LinkedIn and others significantly increases your reach on digital media. On these platforms, you can create posts adapting your blog content to their respective formats. You can even place your website on each social media profile and attract more organic traffic.

Adopt these strategies from the experts