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Advantages of B2B portals

Posted: Sun Jan 12, 2025 8:21 am
by Maksudasm
Compared to sales to private buyers, the process of concluding transactions between companies includes more stages, is longer and more labor-intensive. Therefore, in the B2B sphere, the convenience and efficiency of the service, the ability to promptly resolve issues, search for and compare products, etc. are in the first place for clients.

A properly designed and launched B2B portal allows you to organize effective work with clients, taking into account their requests and includes the following features:

Reduction of interpersonal contacts, objectivity and openness of decisions . When using an online service, the likelihood that the supplier and customer will not come to an agreement or will be unfriendly towards each other is reduced. To select the necessary goods, you can log into your account and not contact the manager.

Orders can be placed 24/7 from spain phone data anywhere in the world , including mobile devices (a proprietary application can be developed for these purposes). The mobile version of the B2B platform has the same functionality as the desktop version.

Direct access to supplier inventory information by connecting 1C, SAP and other ERP systems.

Providing various levels of access, creating personal pages for employees . Full control at all stages of the transaction is provided, as well as quick adjustment of settings and connection of required business modules at any time.

Advantages of B2B portals

Source: shutterstock.com

When switching to wholesale sales via the Internet, the company's management also receives market advantages:

Reducing the dependence of the trading process on the relationships of its participants. Also, the confidentiality of the client base is guaranteed, since all contacts with the client are carried out directly through the service. Information about all transactions carried out is also stored here. At the same time, you can set up notifications and automate the execution of tasks in order to avoid confusion and deviations from the plan.

The products are becoming more widely represented in the markets.

The workload of managers is limited while sales increase.

Possibility of testing business hypotheses based on various indicators (average bill, product ratings, order frequency).

In this case, it is most appropriate to use a low-code platform, in particular, with a B2B portal homepage designer. Thanks to this tool, the administrator can easily and without special mechanisms change the appearance and position of the portal homepage elements: add blocks with information about the offered products and events, customize the main menu items, move page elements, etc. Thus, there are many options for testing various business hypotheses in a short time and without significant investments.

Increased customer loyalty. By establishing close relationships with customers, a B2B company will certainly increase their loyalty.

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