Personalization was the second step:
Posted: Sun Jan 12, 2025 8:07 am
in 2009, Fastweb implemented Doxee Pweb® technology , creating personalized micro-sites through which customers can access their data, view invoices and delve into the details of their subscription. The third step was Doxee Pvideo® , personalized and interactive videos, tailor-made for each customer .
The turning point was to radically transform the moment of sending bills bosnia and herzegovina phone data and invoices: from a cold and annoying touchpoint, to an opportunity for dialogue between company and user , with positive effects on reputation and loyalty. It starts from a simple and transparent "illustration" of the costs incurred, to arrive at the possibility of inserting specific calls to action, useful for up-selling and cross-selling operations.
Bottom line: digital marketing strategies for Internet Service Providers are constantly evolving, and will continue to do so. But something remains fixed and invariable: the crucial importance of knowing your target , and putting people at the center of your business .
The turning point was to radically transform the moment of sending bills bosnia and herzegovina phone data and invoices: from a cold and annoying touchpoint, to an opportunity for dialogue between company and user , with positive effects on reputation and loyalty. It starts from a simple and transparent "illustration" of the costs incurred, to arrive at the possibility of inserting specific calls to action, useful for up-selling and cross-selling operations.
Bottom line: digital marketing strategies for Internet Service Providers are constantly evolving, and will continue to do so. But something remains fixed and invariable: the crucial importance of knowing your target , and putting people at the center of your business .