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Let's say it loud and clear:

Posted: Sun Jan 12, 2025 4:26 am
by nurmohammadkhan
Social media marketing in the sports sector has taken on a central role, and is constantly evolving. We know that the sports sector is experiencing a phase of profound change (we talked about it here ). In this article we will provide some key points, some best practices and new trends on which to best modulate your strategies.

3.6 billion: this is the number of social network users , according to the most recent estimates. In 2010, there were less than 1 billion. In 2025, according to projections, the figure of 4.4 billion will be exceeded (statista.com). These numbers, and this trend, make it clear why social media have a central role in the marketing and Customer Care strategies of any sector and the sports industry, certainly, is no exception.

social media marketing in the sports sector is something that cannot be done without .

For a brand in the sector, today, not being on Facebook, Instagram, Twitter (but also argentina phone data on emerging platforms, such as TikTok) is practically equivalent to not existing at all. It is there that new customers come looking for you; it is there that the decisive games of engagement and loyalty are played ; it is there that you build a consistent image and reputation , "identifiable" but also in step with continuous changes; it is there, finally, that you know your audience even better and you can establish a direct dialogue between companies and people.