TikTok Ads provides three major objectives:
Posted: Tue Jan 07, 2025 9:55 am
TikTok Ads provides three major objectives: Awareness, Consideration, and Conversion.
The main goal of an Awareness objective is to show your ad to the most number of people possible to your target audience and budget. But that’s it, it only shows ads.
Consideration has four more specific goals: traffic, video views, lead generation, community interaction.
Traffic – the goal is to send the viewers to your target destination (page, content, website)
Video views — the goal is to boost video views and engagements (comments, likes, and shares)
Lead generation — the goal is to gather leads for your other campaigns or business goals
Community interaction – the goal is to encourage viewers to follow your page or visit your profile
The third of the major objectives is Conversion, which has two specific aims: either to france telegram your app or to drive website conversions (add to carts, downloads, sales, etc).
Step 3: Name your campaign and set the budget
TikTok will provide you an option to do a “Smart performance campaign”. This allows TikTok to maximize your outcomes with less of your input. If you want to fully customize and control specific details of your campaign, specifically the budget, you can toggle this off.
Below this option is the campaign name box. Feel free to customize the name of your ad campaign.
After the name, three more questions are required to be answered: split testing, campaign budget optimization, and set campaign budget
Split testing – if you toggle this on, TikTok will directly give more options later on about creating two formats of your targeting, bidding & optimization, and creative. This will give you the ability to look into the effectiveness of each campaign.
Campaign budget optimization – this will optimize your budget so that it achieves your goal with less input from your end.
The main goal of an Awareness objective is to show your ad to the most number of people possible to your target audience and budget. But that’s it, it only shows ads.
Consideration has four more specific goals: traffic, video views, lead generation, community interaction.
Traffic – the goal is to send the viewers to your target destination (page, content, website)
Video views — the goal is to boost video views and engagements (comments, likes, and shares)
Lead generation — the goal is to gather leads for your other campaigns or business goals
Community interaction – the goal is to encourage viewers to follow your page or visit your profile
The third of the major objectives is Conversion, which has two specific aims: either to france telegram your app or to drive website conversions (add to carts, downloads, sales, etc).
Step 3: Name your campaign and set the budget
TikTok will provide you an option to do a “Smart performance campaign”. This allows TikTok to maximize your outcomes with less of your input. If you want to fully customize and control specific details of your campaign, specifically the budget, you can toggle this off.
Below this option is the campaign name box. Feel free to customize the name of your ad campaign.
After the name, three more questions are required to be answered: split testing, campaign budget optimization, and set campaign budget
Split testing – if you toggle this on, TikTok will directly give more options later on about creating two formats of your targeting, bidding & optimization, and creative. This will give you the ability to look into the effectiveness of each campaign.
Campaign budget optimization – this will optimize your budget so that it achieves your goal with less input from your end.