The path towards digital transformation is a process of constant challenges that companies must face if they want to look to the future and adapt to a reality that requires retraining. Changes are at the forefront of the day-to-day life of the business, marketing and communication sectors.
These challenges, transformed into opportunities, were discussed in depth by César Cernuda , president of Microsoft Latin America and corporate vice president of Microsoft, at the event Hoy es Marketing organized by ESIC and held at the Feria de Madrid.
"The business world is changing at an astonishing speed." This is the premise with which the president of Microsoft Latin America begins the second presentation of the day. "If we had not reinvented ourselves, perhaps we would not exist today," says César Cernuda about Microsoft.
The speaker points out that economic models have also been affected by the change. The speed of this transformation is largely due to artificial intelligence and technology that allows, for example, savings in the cost of storing the bolivia phone number amount of data we have today.
The four factors that now make us talk about artificial intelligence all the time, even though it has coexisted with humans for a long time, are, according to the expert, the volume of data that exists, the cloud , knowledge and algorithms .
As an example of how data and technology can be used to connect with consumers, Cernuda reviews the case of the MET. The museum, which developed a program that included all the available information about the works, managed to make the art within its walls accessible to users without having to go to the building.
in addition to reducing the cost of data storage, it allows the cost of its processing to be reduced exponentially.
Microsoft
Cernuda says that companies are constantly searching to find out how consumers react to their products. This knowledge is processed through the cloud and generates algorithms to improve each customer experience, adding that it helps us make better decisions.
Regarding the challenges , he says that one of the biggest challenges is for boards of directors to decide to embrace this change. On the other hand, he highlights: “For data to become knowledge, we must process it and take into account three factors: data bias , randomness and causality .”