Adidas integrates online and offline virtual and real OMO with three measures in place
Posted: Tue Jan 07, 2025 9:41 am
How can retail stores break online and offline barriers, integrate marketing resources, and maximize revenue? How do consumers in physical stores provide after-sales care, direct online customer service, and respond to future purchase promotion messages? Online marketing through LINE official accounts, how to manage brand favorability through one-to-one dialogue messages and create consumption motivation in physical stores?
The operation of data-driven marketing has spanned the consumer life cycle. Through sweet contact points with the brand, whether it relies on diffuse exposure in the community or certain accurate push calls from the LINE official account, user attributes are collected from it. , consumption preferences and other huge data are analyzed and spain whatsapp phone number summarized through the CDP data management platform, allowing brands to gradually portray ideal user profiles, optimize the effectiveness of each advertising placement, achieve online and offline virtual and real integration, and successfully promote each wave of precise remarketing.
adidas has a total of 62 regular counters and outlet centers in northern, central and southern Taiwan. Its sporty and trendy brand image is deeply rooted in people's hearts. For customers looking for men's, women's and children's sportswear, footwear and various accessories, adidas provides A clear and comfortable space is provided to facilitate customers to select, try on, inquire and pick up goods. In terms of consumption experience, members proactively inform their needs, and store staff actively provide services and suggest how to match individual products to solve customer pain points by showing affinity, creating high customer satisfaction and repurchase rates, and greatly improving brand favorability. Such meticulous offline services are converted into online LINE official accounts to continuously interact with customers. Adidas uses Crescendo Labs MAAC to achieve "relevant online promotion", "easy to find stores", and "game delivery combined with festival topics" Award".
The operation of data-driven marketing has spanned the consumer life cycle. Through sweet contact points with the brand, whether it relies on diffuse exposure in the community or certain accurate push calls from the LINE official account, user attributes are collected from it. , consumption preferences and other huge data are analyzed and spain whatsapp phone number summarized through the CDP data management platform, allowing brands to gradually portray ideal user profiles, optimize the effectiveness of each advertising placement, achieve online and offline virtual and real integration, and successfully promote each wave of precise remarketing.
adidas has a total of 62 regular counters and outlet centers in northern, central and southern Taiwan. Its sporty and trendy brand image is deeply rooted in people's hearts. For customers looking for men's, women's and children's sportswear, footwear and various accessories, adidas provides A clear and comfortable space is provided to facilitate customers to select, try on, inquire and pick up goods. In terms of consumption experience, members proactively inform their needs, and store staff actively provide services and suggest how to match individual products to solve customer pain points by showing affinity, creating high customer satisfaction and repurchase rates, and greatly improving brand favorability. Such meticulous offline services are converted into online LINE official accounts to continuously interact with customers. Adidas uses Crescendo Labs MAAC to achieve "relevant online promotion", "easy to find stores", and "game delivery combined with festival topics" Award".