The number of followers and, above all, the number of “likes” have become a thermometer of popularity not only for brands and influencers, but also for the youngest. More than 4 billion likes are given on Instagram every day, according to the latest data from the Omnicore agency. This has led to talk of a new profile, the “Like Generation” , to refer to those for whom the digital world becomes as important or more important than real life.
This is the reality experienced by young people born after 1994 who have adopted the like or retweet as a symbol of value, recognition and even self-esteem. They think a lot about the results of the content they publish and, if they do not achieve what was expected, they consider it a failure. In fact, Instagram is already testing to hide the number of likes on posts and thus reduce the obsession of young people with these hearts, as explained at the last Facebook conference.
a digital security and well-being platform for families, wanted to analyze the characteristics of this "Like Generation", as well as its relationship with social networks and the possible consequences of this:
– Immediacy at any price . They are used to the speed of the Internet, which causes them to get frustrated if the photos they upload to Instagram do not receive many likes or views on their Stories shortly after posting them or if they do not receive a quick response on WhatsApp.
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