Integrate data from multiple parties

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A common method of data integration is ETL, which is a process consisting of three steps: extraction, transformation, and loading. The complexity of this process depends on the structure of each source data. When enterprises face different software, they often need a long period of data processing to complete the integration. As for data that is more structured and flexible, it will be relatively easy to integrate.

3 Types of Data Integration—Making Data Driven Easier
Crescendo Labs realizes that data integration has many benefits, and is therefore committed to finding corporate partners that are valuable to customers for data integration to help data driven brands easily use data from different sources. data so you can focus your time and energy on centrally analyzing, managing your data, and saudi arabia whatsapp phone number generating meaningful insights using a single interface. The following are several types of standardized data integration services provided by Crescendo Labs, allowing you to quickly complete data integration:

For enterprises, data can be divided into zero-party data, first-party data, second-party data and third-party data according to the source (further reading: What are zero-party, second-party, third-party and first-party data? Later Which data is more important in the age of cookies? ). Crescendo Labs’ comprehensive marketing platform MAAC not only allows brands to collect first-party data from consumers through LINE , it can also integrate third-party data provided by Google Analytics to have a better understanding of consumers’ activity footprints from LINE to their own official websites. A more comprehensive understanding.

In addition, after the withdrawal of third-party cookies, zero-party data has become a data source that many brands pay more and more attention to. Zero-party data refers to "data that customers intentionally and proactively share with brands." For example, brands use Google forms and SurveyCake questionnaires to investigate consumers' consumption ranges and products of interest. The information provided by these consumers themselves is zero-party data. data.