what are the most successful data-driven creative campaigns and approaches today?
Posted: Tue Jan 07, 2025 7:14 am
Knowing the level of customer satisfaction towards a brand , knowing how effective a specific message is in an up-selling campaign and in general how the customer behaves in the different touchpoints of the customer journey, are all great opportunities that creatives should seize to develop campaigns that live up to customer expectations.
According to Gartner, in fact, approximately 76% of marketers guide their creative choices based on data analysis . A result that demonstrates how agencies and brands want to be ever closer to people.
To achieve this, it is essential to divide the target audience into segments oman whatsapp resource and create different creatives and communications for each of these. Furthermore, the more specific the segmentation, the more you can move towards personalized marketing activities. And all this can only happen thanks to data.
Another crucial step to improve the creative process through data concerns the analysis of campaign performance .
Analyzing performance while a campaign is running is a very important step because it allows you to optimize it and implement strategic changes right away.
As in all marketing activities, and not only, monitoring results and collecting customer feedback allows you to understand whether a campaign has been truly effective or not, which factors have determined its success or not, and to test new creativity in future campaigns.
If data can help brands and communication agencies improve every phase of the creative process,
According to Gartner, in fact, approximately 76% of marketers guide their creative choices based on data analysis . A result that demonstrates how agencies and brands want to be ever closer to people.
To achieve this, it is essential to divide the target audience into segments oman whatsapp resource and create different creatives and communications for each of these. Furthermore, the more specific the segmentation, the more you can move towards personalized marketing activities. And all this can only happen thanks to data.
Another crucial step to improve the creative process through data concerns the analysis of campaign performance .
Analyzing performance while a campaign is running is a very important step because it allows you to optimize it and implement strategic changes right away.
As in all marketing activities, and not only, monitoring results and collecting customer feedback allows you to understand whether a campaign has been truly effective or not, which factors have determined its success or not, and to test new creativity in future campaigns.
If data can help brands and communication agencies improve every phase of the creative process,