8 Aspects of a Memorable Business Name

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8 Aspects of a Memorable Business Name
Like how brand voice and other elements of your branding, a business name can be dissected into various parts, after countless hours of research, we found eight that make your business name memorable.

The aspects below are in no particular order of emphasis, so basically, it’s like a checklist to see if your business name is right for you and get your point across to your market.

Type of Name
Symbols
Clarity
Authenticity
Font Style
Defensible
Memorable
Enduring
Type of Name

For the first pointer, we will check which category your business name falls into; determining tegypt telegram is allows you to take control of the perception of your market through the combination of letters.

There are five categories your name could call under:

Coined Names: Uniquely yours and has a deeper meaning behind it.
Descriptive Names: These are the names that describe your product or service but with a touch of play on words.
Abstract Names: Little to no connection with the business, but it has a strong association because of the impression you made with it.
Acronyms: These are the lettermarks or initials of your business name, like IGN or IBM.
Founders’ or Partners’ Names: These are the long forms or wordmarks of business names.
Symbols

The next aspect of your name is the symbols you may want to add. An example of this could be Yahoo!

It’s an acronym for “Yet Another Hierarchical Officious Oracle.” They made the name into a collection of initials and added an exclamation mark for that solid and fun vibe.

Aside from that, the word Yahoo means expressing great joy or excitement, so their business name has two meanings, personal and literal. With that example, you can see why adding a symbol to your name changes your company’s brand voice.