Google's dominant position in the online advertising sector (where the Mountain View company shares the throne almost alone with Facebook) has resulted in the internet giant being fined 220 million euros in France.
The neighbouring country has decided to sanction the internet giant for abusing its dominant position in the market for advertising servers for website and mobile app publishers .
a headed by Sundar Pichai , is based on a complaint bahrain number data filed in 2019 by News Corp , the publisher of the newspaper Le Figaro and the Belgian group Rossel La Voix.
Google has not taken the blame and has accepted the facts raised by the French antitrust authority. In addition, it has committed to implementing a series of changes in the operation of its advertising service for publishers DFP and its sales platform AdX, which is responsible for carrying out the auction process.
France hopes the sanction will lead to a fairer competitive environment in the online advertising sector
"The decision to sanction Google has a very special significance because it is the first decision in the world to investigate complex algorithmic processes ," said Isabelle de Silva, president of the French Competition Authority.
The investigation by the French Competition Authority revealed that Google had taken advantage of its considerable dominance in ad servers for websites and apps to carry out practices that ultimately penalised competition in the booming online advertising market. By doing so, the investigation claims, Google only further strengthened its dominant position in this area of activity.
" The sanction will restore a level playing field for all players and the ability of publishers to make the most of their advertising space," De Silva emphasises.