CRM: Business Negotiations and Assistance
Posted: Tue Jan 07, 2025 6:40 am
If the name Marketing Automation comes from a product feature – automation – CRMs take their name from the corporate philosophy that underpins them: customer relationship management .
An approach born in the 80s in America, Customer Relationship Management bahamas whatsapp resource is conceived to overcome a logic whereby each account or salesperson has their own “fiefdom” of customers that they jealously guard to the detriment of others, in favor of shared management of leads within the company . From here the name passes to the first software that made this type of management possible, the first CRM in today's sense of the term.
A CRM is software dedicated to the sales and after-sales service department . The contacts of all customers (active and ex-) are stored within the software and anyone with access can access it to update the cards and note sent offers, appointments, deadlines, products of interest, customer needs or even schedule an appointment and set a reminder.
Some CRMs also allow customers to directly open tickets to request technical-commercial assistance, functioning in all respects as assistance and customer care software.
CRMs used to have to be installed directly on-premise on company servers, which naturally significantly increased their price and made them a solution that only a few (large) companies could afford.
Today, however, CRMs are relatively widespread even among small-medium businesses thanks to the birth of the SaaS model (Software as a Service, software as a service accessible via the Internet), which allows you to access your CRM with any device with an Internet connection and to replace the high costs of on-premise with an annual license at an infinitely lower price.
An approach born in the 80s in America, Customer Relationship Management bahamas whatsapp resource is conceived to overcome a logic whereby each account or salesperson has their own “fiefdom” of customers that they jealously guard to the detriment of others, in favor of shared management of leads within the company . From here the name passes to the first software that made this type of management possible, the first CRM in today's sense of the term.
A CRM is software dedicated to the sales and after-sales service department . The contacts of all customers (active and ex-) are stored within the software and anyone with access can access it to update the cards and note sent offers, appointments, deadlines, products of interest, customer needs or even schedule an appointment and set a reminder.
Some CRMs also allow customers to directly open tickets to request technical-commercial assistance, functioning in all respects as assistance and customer care software.
CRMs used to have to be installed directly on-premise on company servers, which naturally significantly increased their price and made them a solution that only a few (large) companies could afford.
Today, however, CRMs are relatively widespread even among small-medium businesses thanks to the birth of the SaaS model (Software as a Service, software as a service accessible via the Internet), which allows you to access your CRM with any device with an Internet connection and to replace the high costs of on-premise with an annual license at an infinitely lower price.